Email 5: Review evidence before drawing conclusions


After several interviews and extracted insights, the next step is synthesis.

Do not rely on memory.

Review the evidence directly.

On your Canvas, each hypothesis displays a small indicator showing how many insights have been linked to it — including whether those insights support or do not support the claim.

Click that indicator.

A dialog will open showing all linked insights for that hypothesis in one place.

For each insight, you can see:

  • The interview template used
  • Who generated it
  • The date
  • Whether it supports the hypothesis
  • The quoted statement
  • Your comment
  • A play button to hear the original audio
  • A link back to the full interview


This allows you to review the full body of evidence attached to a single hypothesis.

At the bottom of that view, you can choose to validate or invalidate the hypothesis.

This decision is yours.

The platform does not decide.

It organizes the evidence so you can examine it clearly.

You can also review insights in aggregate.


Open the Insights view to see all insights across interviews in a sortable, searchable table.

Click any insight to expand its full detail, review the linked hypotheses, listen to audio, and navigate back to the source interview.

This is where patterns begin to emerge.

Not from a single quote.

Not from a single conversation.

From accumulated, traceable evidence.


Discovery is not about convincing yourself.

It is about progressively refining your understanding.

Review your hypotheses this week.

Look at the evidence attached to each one.

Then decide — deliberately — what holds and what needs revision.

Review your hypotheses here:

[Open Canvas]

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