Email 2: From hypotheses to interviews
In the last note, you made your core hypotheses explicit:
- What problem exists
- What value is created when it is solved
- Who specifically experiences it
Now the work shifts.
The next step is to design interviews that test those claims.
An interview is not a pitch.
It is an experiment.
Each question should serve a purpose.
Before drafting questions, review your canvas and ask:
- What evidence would help me better understand whether this claim reflects reality?
- What observable behavior or experience would inform this?
Now create an interview template.
As you draft your questions:
- Avoid leading language.
- Avoid introducing your solution too early.
- Focus on past behavior rather than future predictions.
- Encourage specific examples.
After drafting your template, read it carefully.
For each question, ask:
Which hypothesis is this exploring?
If the connection is unclear, refine the question.
Well-designed interviews generate interpretable evidence.
Create or edit your interview template here:
In the next note, we’ll focus on how to interpret and organize what you hear once interviews begin.
Read the next onboarding article → Structure the interview before it begins